Ā Murray Legg
Scaling Influence
Murray Legg, co-founder of Webfluential, reveals how entrepreneurs can build digital brands and run viral campaigns that cut through the noise.
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About This Recipe
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Murray delivers a masterclass in digital disruption for startups and small businesses. Drawing on his journey from biomedical engineer to digital entrepreneur, Murray shares actionable lessons from launching two platforms that helped redefine digital marketing in South Africa. Whether you're looking to attract your first clients, grow your personal brand or create content that spreads organically, this recipe offers both inspiration and tactical advice.
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What You'll LearnĀ
- Understand how to scale influence.
- Learn about influence from lived experience.
- Use digital technology to increase human potential.
- Work with influencers to connect with your audience.
- Make your posts go viral.
- Track the scale of your influence.
- Navigate scaling a business.
- See influence in action.
- Use digitalisation to access resources.
- Get advice to grow in the digital age.
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Is This Recipe For You?
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Who Is Our Heavy Chef?
Murray Legg is a seasoned digital entrepreneur and the co-founder of Webfluential, a pioneering influencer marketing platform that reshaped how brands connect with audiences online. With a background in biomedical engineering and a deep understanding of tech, media, and human behaviour, Murray brings a rare combination of analytical thinking and creative vision to every project. From launching startups to advising corporates, he focuses on the power of storytelling, digital disruption, and scalable strategy to build brands that matter. He is passionate about helping the next generation of creators and entrepreneurs find their voice and build platforms that make a real impact.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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