Linda Scarborough
Copywriting Essentials
As a creative producer and writer, Linda explores how businesses can use words to build trust, resonate with different audiences and maintain a strong brand voice across platforms.
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Is This Recipe For You?
Watch these videos to get a basic overview of the topic, learn about our fabulous Chef and get a sense of whether these learnings are applicable to you and your business.
About This Recipe
Wordsmith and all-around content expert, Linda Scarborough, provides a guide to crafting clear, consistent, and personality-driven content that connects with real people. Explore how businesses can use words to build trust, resonate with different audiences, and maintain a strong brand voice across platforms. Covering everything from balancing SEO with authenticity to building a structured content strategy, Linda shares practical insights to help entrepreneurs produce persuasive and quality content, use copywriting to connect with their audiences, showcase their brand personality and grow their online presence.
What You'll Learn
- Understand copywriting for business.
- Produce strong and persuasive copy.
- Tailor your copy for new audiences.
- Use copywriting to ensure brand consistency.
- Build an emotional connection with your audience.
- Discover the value of written content.
- Balance SEO with authentic messaging.
- Avoid common copywriting mistakes.
- Measure the success of your copywriting.
- Create copy that stands out.
Who Is Our Heavy Chef?
A writer, producer, editor and educator, Linda has 17 years of experience in publishing and marketing. She has worked on print, digital, social media, video and podcast content for many of South Africa’s best brands, including Eat Out, Woolworths, Standard Bank and Old Mutual. She loves language and its ability to teach, connect and move us. Linda is currently a creative producer and writer at 2Stories in Cape Town.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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