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Cirsten Claassen

Financial Fundamentals

Founder of award-winning accounting firm Finvoke, Cirsten Claassen unpacks budgeting, forecasting, pricing and pitch decks.

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About This Recipe

 

Understanding your numbers is essential to making smarter business decisions and earning investor trust. Through real-world examples and practical strategies, Founder of Finvoke, Cirsten Claasen, shows you how to set up effective systems, stay compliant, and tell a financial story that resonates. Whether you’re pre-revenue or scaling up, you’ll discover ways to align your operations and planning with long-term success.

What You'll Learn

 

  • Stay compliant from day one.
  • Avoid common startup compliance mistakes.
  • Turn budgets into actionable forecasts.
  • Navigate cash flow crises confidently.
  • Master cash flow management.
  • Pay yourself a salary.
  • Set up healthy finance habits.
  • Automate key financial processes.
  • Refine systems as your business grows.
  • Focus on what attracts investors.

Is This Recipe For You?

Watch these videos to get a basic overview of the topic, learn about our fabulous Chef and get a sense of whether these learnings are applicable to you and your business.

 
 
 
 

Live Recipe

Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.

 

Who Is Our Heavy Chef?

Cirsten is a seasoned financial strategist. He qualified as a chartered accountant (CA) at a Big Four firm and honed his skills during a secondment in Germany. At Finvoke, he helps early-stage founders build confident, sustainable businesses. Combining corporate-finance expertise with entrepreneurial passion, he breaks complex systems down into practical tools any startup can use. Cirsten’s story-driven budgets, forecasts and financial models guide founders through uncertainty and help them get investor buy-in.

 

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Learn

Learn from someone who speaks from a position of real authority, perspective and experience.

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

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Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

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