Event: Handwritten, The Founding Story Of Yuppiechef - Cape Town
Not many South Africans can boast a true garage to greatness story. Yuppiechef cofounder Andrew Smith can. Yuppiechef grew into an e-commerce behemoth with millions of rands of sales every month. After the brand became a retail case-study of 'how to do omnichannel right', Yuppiechef sold to the Mr Price Group for a reported R500m in 2021. Andrew Smith has written a no-holds-barred biography covering the Yuppiechef journey. The book Handwritten (a double-play on Andrew's personal journal and Yuppiechef's famous handwritten delivery notes) will be launched on the Heavy Chef stage in Cape Town in June. The event will be held at V&A Waterfront at the fabulous Watershed venue, 6-8pm, Monday, June 8th.
Tickets are R350. Each ticket includes one copy of the book.
Heavy Chef Members get R100 off. Not a member? Join for free here.
Speakers:
- Andrew Smith, cofounder of Yuppiechef.
- Fred Roed (MC), Founder and CEO of Heavy Chef.
Event Details:
- When: Monday, 8 June 2026.
- Start Time: Doors open at 5:30 pm. Event is from 6:00pm - 8:30pm.
- Venue: Workshop17, Watershed, CPT, 7 Dock Road V&A Waterfront, 8001, Cape Town, South Africa.
- Includes: Book. Complimentary Backsberg wine, Sir Fruit drinks, Happy Culture kombuchas. Grumpy Snacks.
- Queries: events@heavychef.com.
Each ticket includes one copy of the book.
