How To
Promote your Product
In this recipe, Anne-Rika van Jaarsveld shares key insights on building a strong foundation, understanding your audience, leveraging organic content, and evolving your marketing to stay relevant.
Tuck In
About This Recipe
Marketing is more than just sellingā€”itā€™s about understanding your product, your audience, and how to communicate value effectively. Anne-Rika van Jaarsveld, Product Marketing Specialist at xneelo, shares her insights on building a solid marketing foundation, engaging customers authentically, and continuously evolving your strategies. In this recipe, Anne-Rika explores the importance of organic content, leveraging testimonials, and partnering with micro-influencers for credibility. She also explains how to avoid aggressive selling, refine your messaging, and adapt your marketing to stay relevant in a changing landscape.
Cover These 10 Perspectives
- Build a solid foundation
- Understand your product and user experience
- Know your audience
- Leverage organic content
- Guide customers with a nurture flow
- Engage in customer experiences
- Avoid aggressive selling
- Use testimonials effectively
- Work with micro-Influencers
- Evolve your marketing constantly
Is This The Recipe For You?
Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.
Who Is Our Heavy Chef?
Anne-Rika van Jaarsveld is a Product Marketing Specialist at xneelo, specialising in Managed Hosting, Domains and Dedicated Servers. She is passionate about leveraging comprehensive insights into product, market dynamics, customer behavior and the competitive landscape to enhance marketing strategies and deliver value to customers within the tech landscape. Her background includes managing a creative agency, working on brands like UNICEF, Canterbury, CTICC and Metropolitan.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.
Search Recipes